Graff: The Crown Jewel of London’s Luxury Jewelry Scene

In the world of high jewelry, few names evoke as much admiration and prestige as Graff Diamonds. Headquartered in London, Graff has long been synonymous with extraordinary gemstones, unparalleled craftsmanship, and a legacy that celebrates the art of luxury.

The Graff Legacy: A Diamond Empire

Founded in 1960 by Laurence Graff, the brand quickly rose to prominence for its ability to source and transform some of the world’s most magnificent diamonds. In 2025, Graff continues to uphold its reputation as a master of the rare and exceptional, with its latest collections featuring gemstones that dazzle both in size and brilliance.

The 2025 Masterpieces

This year, Graff unveiled its “Celestial Symphony” collection, a tribute to the mysteries of the cosmos. The collection includes necklaces and rings adorned with D-color flawless diamonds, sapphires, and tsavorites arranged in constellation-inspired motifs. Each piece tells a story of cosmic beauty while maintaining Graff’s signature elegance.

One of the standout items is the Eternal Radiance Necklace, featuring over 100 carats of pear-shaped diamonds, expertly set to evoke the brilliance of starlight—a design hailed as a modern masterpiece in luxury.

A Royal Affair: Graff and British Aristocracy

Graff’s ties to London’s aristocracy and royalty are as enduring as its designs. From adorning the British royal family to becoming a favorite for society weddings, the brand has been a part of some of the most iconic moments in modern history. Celebrities like Kate Winslet and Emma Watson have also turned to Graff for their red-carpet appearances, further solidifying its status as a global luxury icon.

The Hallmark of Innovation

Graff’s ability to innovate sets it apart in the luxury jewelry market. In 2025, the brand introduced its “Invisible Setting” technique, allowing gemstones to appear as though they are floating without visible metal supports. This innovation is showcased in the Ethereal Blossom Earrings, a dazzling pair featuring emerald-cut diamonds seamlessly surrounded by colored sapphires.

Sustainability in Sparkle

Graff’s commitment to sustainability remains steadfast, with all diamonds ethically sourced through its vertically integrated supply chain. The brand ensures complete traceability of its gemstones, reflecting modern luxury’s emphasis on responsibility and environmental stewardship.

The House of Graff: An Experience in Luxury

Located on Bond Street, Graff’s flagship boutique offers an intimate yet opulent shopping experience. Visitors are treated to a glimpse of some of the rarest diamonds in the world, presented with the brand’s characteristic sophistication.

Conclusion: Graff’s Timeless Allure

As 2025 unfolds, Graff Diamonds continues to epitomize London’s spirit of luxury and refinement. With its unmatched dedication to quality and design, Graff remains at the pinnacle of high jewelry, offering pieces that not only captivate the eye but also celebrate the artistry of gemstones.

For those seeking the finest that London has to offer, Graff is not just a jewelry house—it is a legacy of brilliance, beauty, and exclusivity.